For quite some time now, watch enthusiasm online has mostly been tied to niche community blogs and forums. However, in the last few years Instagram has become a popular pipeline for the hobby, and its presence on the platform has aided in the expansion of watch collecting. The popular social media site is perfect place for sharing captivating photos of timepieces both new and old, both of which are helpful and easy ways to advertise and educate on watches you may have never seen before. If you are looking for a daily dose of wristwatch inspiration on your Instagram feed, there is no shortage in site of enthusiasts and blogs to follow, but these are a few of our favorites.



1. @vintagediver

watch red analog

Do you love vintage dive watches, or have an interest to learn more about them? If that sounds up your alley, that’s exactly what Worn & Wound contributor Christoph McNeill offers exclusively on his Instagram. His page features trustee icons, a few unique and unusual pieces, and even a handful of modern vintage reissue here and there for some change of pace in his feed.




2. @pbandwatches

watch women's fashion analog rose pink gold

Vintage watches contribute to the majority of watch coverage on instagram, but PB and Watches take a different approach by featuring newer watches. Their photos are crystal clear, well composed, and add a fun twist to the norm making the feed a never ending scroll of satisfaction. There aren’t any other blogs you’ll be able to find that capture perfect shots of a Rolex floating in a bowl of  sour candy! 



3. @bexsonn

watch bling fashion

Described in their bio, Bexsonn is an online journal dedicated to watches as well as fine spirits. The feed is stacked with beautiful aesthetically pleasing photos of watches and whiskey and accompanied by some great advice on the booze. Maybe you’ll find your new favorite watch and drink of choice on their page. 


While this short list can give you a head start into the world of watch collecting on Instagram, there are hundreds of others that may fit your unique personal style and interests. If you’re looking for more than just a blog, consider following some small watch businesses, like Rotate Watches. They take a new approach to watch collecting by making you the builder of your own timepiece. Give them and some others a look! Don’t be afraid to get your hands dirty by stalking some well-known pages and finding better ones along the way! And if you can’t find one that speaks to you, why not make your own? Have fun with it.