Blog
Why Build Your Own Watch?
In today's world where we have access to millions of different watches with various features and price points, it may seem unnecessary and cumbersome to build your own. Why spend your precious time on watchmaking when you can just easily buy one? This is a completely...
Rotate Watches Lets You Build Your Own Stylish Timepiece
Looking back, the evolution of how people tell the time is astounding. Centuries of staring at the sky finally inspired someone to figure out that the length of a day can be counted. What started out with a stick that was mounted perpendicular to the ground turned...
Make-at-home watch kit company looks to expand distribution network
Rotate Watches burst into life last year following a Kickstarter campaign that raised $92,000 in micro-investments and advanced orders for its DIY watchmaking kits. It is the brainchild of Jennifer Zhang, a 2019 University of Southern California graduate, who is...
A Simple Guide To Maintaining Your Mechanical Watch
Congratulations! You decided to invest in a mechanical watch. Now that you own this precious piece of art and technology, how do you love and maintain it as long as possible? Today we’ll be talking about just that. Handling Tips Winding When winding your mechanical...
Rotate is Onboard to Stop Hate For Profit
Rotate Watches, as supporters of the NAACP and Colors of Change, stands in solidarity with the #stophateforprofit movement. Thereby, effective July 1st, we are pulling all paid advertising from Facebook-owned platforms for the entire month to put economic pressure on...
The History of Mechanical Watches
From the beginnings of civilization, humans have been trying to perfect their timekeeping methodology and tools. The earliest dated timekeeping devices are sundials from the 4th millennium BC in Ancient Egypt. Since then, numerous technological advances arised in...
Why Own a Mechanical Watch?
In our day and age where technology infiltrates every component of our lives, it may seem unnecessary or cumbersome to own a watch, let alone a mechanical one. Why buy and wear a separate watch when my phone can tell me the time? In a strictly practical sense, it's...