Black Crocodile Straps

Rotate® is made by creators for creators. Rotate® officially launched in 2019 through Kickstarter, where we raised over 600% of our goal at $91K. Since then, we have been featured in the New York Times, Gadget Flow, Geeky Gadgets, and more publications. Rotate is a woman-owned, minority-owned business based in Los Angeles, California.

At Rotate®, we are dedicated to reviving the age-old craft of watchmaking. We were founded by watchmakers and artisans who saw the need to preserve the art form. All of our products are assembled, quality-checked, and shipped out of Los Angeles. Get ready to #MakeTime!